Scaling Global Retail Platforms
Your customers do not see channels. They see your brand.
Corvx unified the online and offline operations of a multi-country retail brand, integrating ERP, e-commerce, and mobile platforms into one operating system. The engagement delivered a 360-degree customer view, real-time inventory visibility across 200+ locations, and a mobile app that drove 300% higher engagement than the previous solution.
The client is a lifestyle retail brand operating 200+ stores across 6 countries with a growing e-commerce presence. Despite strong brand recognition, its technology was siloed. The website, stores, and warehouse systems could not share data. A customer who browsed online and bought in-store was invisible to the CRM. Inventory accuracy was below 70%, leading to stockouts on bestsellers and overstock on slow movers.
What stood in the way
Data Silos Across Channels
The POS system, e-commerce platform, and warehouse management system used different databases with no synchronization. Customer purchase history was fragmented, making personalization impossible.
Inventory Blind Spots
With 200+ locations and no real-time visibility, the merchandising team relied on weekly spreadsheet reports. Stockouts cost an estimated 12% of potential revenue during key promotions.
Mobile Experience Gap
The existing mobile app was a thin wrapper around the mobile website with no offline capabilities, no loyalty integration, and a 2.1-star rating on app stores.
How we solved it
Omni-Channel Data Platform
We designed a unified data layer that syncs customer profiles, purchase history, and preferences across POS, e-commerce, and CRM in real-time. A customer who adds an item to their online cart can now complete the purchase in-store.
Real-Time Inventory Engine
A distributed inventory system with sub-second sync across all 200+ locations. Store associates can check system-wide stock from a handheld device. The engine also powers demand forecasting models that predict restocking needs 72 hours in advance.
Native Mobile App with Loyalty
A ground-up native mobile app with barcode scanning, in-store navigation, personalized offers, and an integrated loyalty program. Offline-capable with smart sync when connectivity resumes.
The omni-channel platform launched across all markets within 8 months. Revenue per customer increased by 23%, inventory accuracy improved to 96%, and the new mobile app achieved a 4.7-star rating within its first quarter.
Built with
Backend & Integration
- Node.js
- Odoo ERP
- Oracle Commerce
- Apache Kafka
Mobile
- Swift (iOS)
- Kotlin (Android)
- Firebase
- Realm DB
Data & Analytics
- Snowflake
- dbt
- Looker
- Python
Infrastructure
- GCP (GKE, Cloud SQL, Pub/Sub)
- Terraform
- ArgoCD
Region-by-Region Rollout
Phase 1: Data Architecture
2 monthsDesigned the unified data model and integration layer. Mapped all existing data sources and built ETL pipelines for migration.
Phase 2: Inventory & ERP Integration
3 monthsConnected all 200+ locations to the real-time inventory engine. Integrated with Odoo ERP and Oracle Commerce.
Phase 3: Mobile & Loyalty Launch
2 monthsBuilt and launched the native mobile app with loyalty program in the home market. Iterated based on early user feedback.
Phase 4: Multi-Market Expansion
3 monthsRolled out to remaining 5 countries with localization, currency support, and regional compliance adjustments.
What we brought to the table
Omni-Channel Integration
Unified data across web, mobile, and in-store touchpoints for a single customer view.
Inventory Intelligence
Real-time stock visibility across 200+ locations with 72-hour demand forecasting.
Mobile Experience
Native apps with loyalty, barcode scanning, and offline capability that drove 300% engagement lift.
Iterative, Region-by-Region Rollout
We launched in one market, used the early data to fix the rough edges, and then expanded. The sixth market went live in two weeks.
Client quotes are published with permission. The project record above is the source for scope, method, and outcomes.Corvx project record
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